Nue
Cosmetics
Nue is a young British cosmetics brand. We wrote the strategy, thought up the name and designed the brand identity. We then took care of copywriting, packaging and website design.
We sorted things out, made the necessary choices, and deepened the brand attributes to set the brand platform. During the study phase, we did note that almost every cosmetics brand were seeking to conceal imperfections. Opposed to the quest for perfection, the brand will carry a much more positive and constructive message. Nue is on a mission to help women reach ease and pride.
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/0ed1a8fc-fb72-4d4a-a856-5a02ba6f4bde_rw_1200.jpg?h=bb719458130d9e7b6be8f12fa4326d6c)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/21685ff5-e527-4784-8c82-e76f9b40c788_rw_1200.jpg?h=369f862c0f1adde7d66df360e9eb1da0)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/a6a3997e-e2ed-4d21-9a39-7863e0cf87da_rw_1200.jpg?h=b550eae3e3958e202b83db793f3e3e7e)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/ece345de-e12c-4a65-bb8e-e2731f2bc74c_rw_1200.jpg?h=afc9b7d215144e3a07d37651f702c1e3)
![Animation of the fonts used on the Nue project](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/4fade0b3-399f-4314-a77b-6d09d183e5ec_rw_1920.gif?h=53a905b8b08043b96ffc908c9939b9e4)
![Pink moisturizing spray bottle with red cap and red box on beige background](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/3fb6c87b-cc6b-44fd-9699-ba2ae781ab89_rw_1920.jpg?h=54a18553686f2ac65e2a69f16890da4c)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/7a01b7d9-12b7-4768-a9fc-b13ad4d2d603_rw_1920.jpg?h=424945ae5a08775432833d73f83f3981)
![Two blue moisturizer tubes with red box](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/581fbebb-3972-4ada-b367-1e2e50c385d0_rw_1920.jpg?h=3456ffae7c4126af5c1995100d980c4c)
![Serum with pink label and red cap and red box](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/4c9a9161-0002-4134-a3ba-a02500eaeb32_rw_1920.jpg?h=a0d3cd47d24fcc04d194babfcff550c9)
![Side view of a shipping box with red wave on the side](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/4ded1751-19bc-466a-990d-839ad309fd80_rw_1920.jpg?h=38252f63ede0eeb5b93c0cc7453676b9)
![Red tissue paper with white waves pattern](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/d7acc67f-6537-4af8-8315-8588d36bfb1f_rw_1920.jpg?h=b19556fb0e8b878d18fe2b82063e9d66)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/79bb1b17-80f2-4e21-8c93-46eca087a4c3_rw_1200.jpg?h=ea33ee6a41b47e359fffb28a0f665e91)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/4b4557bf-db6d-4a3a-9547-eed327a230f9_rw_1200.jpg?h=2b3a7a0a4dc801f0af43ac4b17d6a035)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/e6138584-5b3d-4ad2-8ad3-7494ea86926c_rw_1920.jpg?h=8b58dfdc01b735f09d2eb8d05929a164)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/88b0d35a-a12d-429b-a90b-d986a1e668f2_rw_1920.jpg?h=714b98820ed82c3f8c6704caf10457de)
![Red business cards with pattern embossed on the front and logo, contact infos on the back](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/40da7ee9-de63-407e-9412-6084338a954a_rw_1920.jpg?h=16611d2a76571ed0915ab7e7ed4967ec)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/494d2288-105d-431c-be47-22e74dd86b91_rw_1920.jpg?h=8ff02b30a8ddbb1d60d601e2cb823d43)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/90657bec-4db5-4b22-9c52-7683245f84b4_rw_1920.jpg?h=7fa1b4e06d69c3d569ba297ee53c71b1)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/339932e2-5096-450b-97ff-d289a81ce1e1_rw_1920.jpg?h=9418a157aa57a82e1d42584811c4379e)
![Three posters lined up with portraits of women with slogan on red wave, website and Nue logo](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/8ef339ca-bee2-4119-825f-497bc6c88ad7_rw_1920.jpg?h=61aae0d9094d08ba1ccc6179f4d4e115)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/56392832-1138-4cba-8beb-0dffaac0cf1c_rw_1920.jpg?h=1d45ebd9dbebf4fa57e3fa6f96f87b4f)
![](https://cdn.myportfolio.com/2acd6c00-e3be-496f-ae62-db1e93aa2708/245d5a77-9deb-43e2-875f-0272cb56e84f_rw_1920.jpg?h=7e285f786acdd568358f0a95dd583dc8)
See the project on topologies.studio