Nue is a young British cosmetics brand. We wrote the strategy, thought up the name and designed the brand identity. We then took care of copywriting, packaging and website design.
We sorted things out, made the necessary choices, and deepened the brand attributes to set the brand platform. During the study phase, we did note that almost every cosmetics brand were seeking to conceal imperfections. Opposed to the quest for perfection, the brand will carry a much more positive and constructive message. Nue is on a mission to help women reach ease and pride.