Nue is a young British cosmetics brand. We wrote the strategy, thought up the name and designed the brand identity. We then took care of copywriting, packaging and website design.
We sorted things out, made the necessary choices, and deepened the brand attributes to set the brand platform. During the study phase, we did note that almost every cosmetics brand were seeking to conceal imperfections. Opposed to the quest for perfection, the brand will carry a much more positive and constructive message. Nue is on a mission to help women reach ease and pride.
Animation of the fonts used on the Nue project
Pink moisturizing spray bottle with red cap and red box on beige background
Two blue moisturizer tubes with red box
Serum with pink label and red cap and red box
Side view of a shipping box with red wave on the side
Red tissue paper with white waves pattern
Red business cards with pattern embossed on the front and logo, contact infos on the back
Three posters lined up with portraits of women with slogan on red wave, website and Nue logo
See the project on
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