Archéologie d'Entremont

Branding

Archéologie d'Entremont
Pompeii of Provence
The Entremont room is an emblematic space of the Granet Museum in Aix-en-Provence, France. Indeed, it presents an exhibit retracing the history of the archaeological site of Entremont, located in Aix-en-Provence, otherwise known as the "Pompeii of Provence". 
The objective was to dust off the image and rethink the configuration of the Entremont archaeological room at the Granet Museum in Aix-en-Provence.
How to make the Entremont room more attractive? By proposing a visual, immersive, fun and original experience, inspired by exploration and scientific discoveries and by using archaeological codes for the visual identity. The idea was to create an intimate exhibition, very different from the other rooms of the museum. Visitors put themselves into the archaeologist's shoes through a really immersive and individual experience.
Concept originally thought with Justine Plan, Luc Meiranesio & Yann Calvez in 2018.
Animation of the fonts used for the Archéologie d'Entremont project
Aplanation of the identity codes and elements
Black exhibition poster in the street
Banner for the exhibition in the street
Lamp post banners for the exhibition
Three aligned exhibition posters on black background
Three aligned exhibition posters hanged on the wall of an exhibition room
Banner for the exhibition
Black banner for the exhibition in a museum
Poster and exhibition booklets on a white display
Indoor signage in a museum
Black exhibition wall with presentation text of the exhibition
Central piece of the exhibition (warrior's bust)
Pieces of the exhibition in a black room with led strips on the floor
Pieces of the exhibition
Black exhibition tickets with the name, dates, and barcode
ipad showing the interface of the virtual reality app
Cover of the explanatory book of the exhibition, presenting the history of the archaeological site, with texts & photos
Several opened explanatory books of the exhibition
Exhibition staff badge
Exhibition badge for security, guests and staff
Head banner of the website of the exhibition
Full scroll page of the 'infos' webpage
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