Bloomed is a Parisian florist working exclusively with 100% local growers. It offers a wide range of fresh and dried flowers and monitors environmental standards with the utmost respect. In addition to bouquets and flower arrangements, vases, pots, books and posters are available at the boutique. Monthly workshops are hosted to introduce the public to the world and profession of floristry, from bouquet-making to floral scenography.
Choosing an impactful and elegant brand identity for Bloomed seemed like the most long-lasting choice. The brand symbol is built from the first letter of the brand's name to create the shape of a blossoming bud. Added to that is the creation of simple flower shapes, that can be adapted to suit the families and types of flowers available at the store. To counterbalance the boldness of the logotype, the two typefaces used (both designed by PangramPangram) are timeless and elegant, recalling flower's delicacy but without its ephemerality.
As its name suggests, Bloomed is growing & blossoming, and has decided to go one step further, aiming to introduce its passion to as many people as possible: by opening a pop-up café, serving only flower-based products, including hot & cold beverages, soft drinks, cocktails, as well as a local and seasonal menu conceived entirely around edible flowers. In the same spirit as the boutique, workshops and events are also organised to share flower-based cuisine and recipes to the customer.
