Spontaneous proposal of a complete identity redesign
Founded in 1991, Tendance Floue, a collective of sixteen French photographers recognized and awarded internationally for their achievements at the crossroads of social, cultural, documentary and artistic. Exploring the world against the flow of a globalized image, looking in the shadows of the subjects exposed, capturing moments apart: Tendance Floue is a unique laboratory of its kind. For almost thirty years, an indefinable alchemy of ideas and energies has made it possible to create a singular photographic language, and to renew the field of storytelling. Beyond their individual approach, the sixteen photographers embark, together, on photographic adventures of another order, with the appearance of performance. Confrontation of images, assemblies, combinations: from the pooled work comes new material.
Logo, visual identity, business cards, website mockup (web & responsive), exhibition catalog, posters, leaflets, tickets, social networks
_ Art direction
_ Visual identity